Here are some of the most recommended platforms for small businesses, based on user feedback, affordability, and features:

1. QuickBooks Online
Best For: Most small businesses
QuickBooks remains a top choice due to its robust feature set and wide integration options. It offers strong reporting, payroll services, and easy scalability.

Pros:

Comprehensive tools

Cloud-based with mobile app

Strong customer support

Cons:

Higher cost compared to some alternatives

2. Xero
Best For: Businesses with international operations
Xero is a user-friendly, cloud-based option with excellent multi-currency support and a clean interface.

Pros:

Unlimited users

Strong third-party integrations

Good for collaboration with accountants

Cons:

Payroll not included in all plans (U.S.)

3. Wave
Best For: Freelancers and startups on a budget
Wave is a free accounting software with premium features for a fee (e.g., payroll, payments). Great for sole proprietors or very small businesses.

Pros:

Free basic accounting features

User-friendly

Integrates with Stripe

Cons:

Limited scalability

Customer support can be slow

4. Zoho Books
Best For: Small businesses already using Zoho products
Zoho Books is a powerful, affordable solution with automation and workflow tools that appeal to tech-savvy business owners.